This week we’re talking about strategies for creating or re-energizing your blog.

In case you’re joining us late, you can read the first three installments in the series here, here, and here.

Here’s the final in the four-part strategy series:

STRATEGY #4: Videos

Using videos on your blog can help drive traffic. Creating your own videos can be costly or it can be inexpensive. There’s such a wide range of possibilities, there is always a way to add video to your blog, regardless of your budget. Until you can produce some videos that are exclusively your own, consider taking a series of still photographs, setting them to music, adding copy, and creating a slideshow about your business or area of expertise. You can showcase your business’ history, its people, or your products/services (again, best to focus on one product/service in each video). Another option is to take a spin around YouTube and Vimeo, where you can easily share free videos that are relative to your industry with a simple copy and paste.

And here’s an important SEO note to remember about video: YouTube and Google can’t watch or listen to your video (yet), so it’s critically important to include a fairly long and detailed description (use those keywords!) of your video to help them understand your video’s topic.

WhiteHOT, Inc. is led by owner Phil Clouser, a seasoned creative director with over 20 years in sales and marketing. Whether you’re doing a full-blown campaign or a single project, we do it more competitively than the big agencies. That’s the advantage of our streamlined, boutique approach. We are aggressive as well as responsive. We’ll meet with you, analyze your goals and expectations, design your project, and expedite it before the “big guys” assign a team and traffic number. Call Phil today at (609) 429-2972 to get the best value for your money, without the aggravation!