Type: Website
Client: Atkins Companies
Summary: Mariner’s Pointe is an exclusive, luxury townhome community on New Jersey’s largest lake, Lake Hopatcong. With vacation home buyers and affluent move down residents in mind, we immersed viewers with gorgeous lifestyle photography that put them right in the moment. Sail into the sunset. Raft on the river. Relax by the firepit or on the edge of the dock with endless lakeside views. We showcased the homes with interior shots of a gourmet kitchen and spacious living/entertaining area. We brought it all together with the tagline, “Sophisticated Lakeside Living,” combining the core messages of exclusivity and an amenity-rich lifestyle that are the hallmarks of Mariner’s Pointe.

Type: Website
Client: Mark Built Homes
Summary: Peace. Relaxation. That unmistakable vacation vibe.  This was the feeling we wanted to evoke with 365 Ocean, where you could live life on your terms in your own personal paradise.  The Zen-inspired home page immediately brings you here, alongside a woman meditating by the ocean, the cool breeze fluttering her blouse. Ready to learn more? Click on the residences tab for a deep dive into your new home. Robust navigation allows you to explore the building floor-by-floor and unit-by-unit, downloading floorplans of your favorite spaces. Blue skies, blue waters and endless sand form beautiful backdrops for this amenity-rich building and spectacular location, just down the road from crowd-pleasing entertainment, recreation, shopping and dining.

Type: Website
Client: Vision Downtown
Summary:  The black and white imagery, accented by red, created an immediate edgy feel to this site, which appealed to its target audience—the urban renter. We paired that with an emotional appeal to invite prospective tenants to love where they live. That allowed us to address the individual pain points often associated with renting. Wouldn’t you rather love your commute, love your neighborhood, love your space, and love your amenities? Get ready to fall in love.

Type: Website
Client: CrownPoint Group, LLC.
Summary: As with any rental community, the 221 Bergen website was the centerpiece of the marketing campaign. Rentals attract a younger demographic, who is more likely to be searching for residences online. This website established the vibe for the community, with a trendy couple and fun visuals. Created in responsive design to work on all mobile platforms, the website made it easy for prospects to apply online with buttons on every page.

Type: Website
Client: Coldwell Banker New Homes Division
Summary:  As a sales and marketing company for small and medium developers, CB New Homes & Condos wanted to showcase their range and breadth of services. We started with the CB Difference, underscoring the company’s extensive experience and innovative approach while a slideshow of a variety of properties scrolled above. We also included a slide of a trophy shelf filled with awards they have won. We segmented the services into three categories – pre-development, new home marketing, and new home sales and leasing – to make it even easier to understand and target customer needs. A robust case study section was available for prospects who wanted a deeper dive.

Type: Website
Client: Signature Communities
Summary: 5100 Hudson’s location—close to Manhattan and walking distance to the waterfront—is a major selling point for this rental community of 25 units in Hudson County, NJ. We used that location prominently on the site, posting captivating visuals of Manhattan and the waterfront, underscored with messaging that centered around this amazing lifestyle. Because rentals typically appeal to a younger demographic, we featured photos of their peers dining and strolling around the neighborhood. We also showcased the easy commute and walkability score. Finally, a video tour “walked” prospective renters into the building and took them through their beautiful new apartment. It also showed the building’s workout space, game area and expansive balcony overlooking the city.

Type: Website
Client: Mark Built Homes
Summary: Madison Place is a boutique collection of 35 luxury condominiums within walking distance of Madison, NJ’s picturesque downtown. With a price point ranging from the upper $500’s to over $1.2 million, this website had to resonate with affluent buyers seeking to move down at a price point and home size of 70-80% of their previous home. We highlighted the community’s vibrant, walkable downtown location and ease of catching the train, a direct line to Manhattan. We also showcased the amenities and features that today’s buyers desire and expect in a maintenance-free, luxury lifestyle, without over-the-top onsite lifestyle amenities that increase monthly HOA and total cost of ownership. The community sold out with a 60% prospect appointment to contract conversion rate.

Type: Website
Client: Lennar Virginia Division
Summary: We created an exclusive website for this Active Adult 55+ community, which provided an in-depth look at the homes, lifestyle and location. We used responsive design so that the site could be viewed across all platforms.

Type: Website
Client: Greentree Development
Summary: The vacation lifestyle is the “star” of this website, which markets second homes for New York and New Jersey residents who enjoy vacationing in the area.

Type: Website
Client: Lennar Maryland Division
Summary: We created a landing page for the Maryland Division so that all of their communities could be viewed in one place. This made it easier for potential home buyers to narrow down their home search.