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Meet the WhiteHOT Marketing Team – Felicia Niven
Feb 2016

Meet the WhiteHOT Marketing Team – Felicia Niven

Second in a series of interviews with the WhiteHOT Marketing, Inc. team

Interview with WhiteHOT Marketing’s Lead Writer, Felicia Niven, about her passion for the job and what she’s most excited about in 2016:

Q: What‘s an average work day look like for you?

I’m typically at my computer with a cup of coffee by 8:30 a.m. I’ve already organized the night before and made my list, so I have a game plan. Of course, that doesn’t matter because one word from Phil and – whoosh! – the game changes. Rush assignments always take precedence, so flexibility is key.

I spend a good amount of my day writing at the computer, but sometimes the creative process benefits from a fresh perspective, so I’ll take a note pad and a pen and find an inspirational place to sit. The mere act of writing long hand or sketching out an idea helps to inspire creativity. I often work in the evenings because there are no ringing phones, and because I’m most creative at about 10 p.m.

Q: What is your favorite part of the job?

I love the creative process. I really enjoy taking Phil’s direction and trying to turn it into something fabulous. And seeing my words in layout is always a thrill. Seeing that transformation never gets old.

Q: How has your job changed over the last several years?

Technology is the primary thing that has changed my job. I used to have to go to the library to do research or look things up. Now everything is on the Internet and at my fingertips. Gone are the days when you had to Federal Express a disk to someone. The pace is so much faster now. People expect it to be instantaneous, which puts a lot of pressure on the creative process.

Also, in large part because of social media, writing has become far more casual. Things that never would have been seen in business writing ten years ago are now part of the vernacular.

Q: What project, technology, or goal are you most excited about in 2016?

I want to make sure I don’t just repeat campaigns of the past. My goal is to push the envelope a little and try to get more creative. I want to give WhiteHOT Marketing’s clients choices that they might not have considered in the past – even if, in the end, they choose the more traditional approach.

Q: Did you always want to be a writer?

My dad is a writer. Growing up, I would fall asleep to the sound of him typing on the keys of a typewriter. It was loud – nothing like today’s nice quiet computer keyboards! He was writing books about college football. His day job was a sports writer for the Associated Press in NY. On vacation, he would keep us occupied by asking us to write leads, the beginning of a news story. It had to have a who, what, where, when, and why in 30 words or less. So I’ve felt like a writer all of my life, even before I officially chose it as a career.

Q: What one thing about you might surprise people?

I’m a published author of nonfiction children’s books on fashion, pets, and even jokes. I also know how to write a good limerick. Believe it or not, you start with the plot. But that’s another story.

Q: Do you have a favorite quote or saying – about work or otherwise – that you’d like to share?

“Nothing, not love, not greed, not passion or hatred, is stronger than a writer’s need to change another writer’s copy.” – Arthur Evans

And on that note, this interviewer’s work is done here. 😉

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