Is your marketing as good as the Super Bowl’s? Or as good as Punxsutawney Phil’s? Well, even they started somewhere, with something, to grow into internationally known “brands.” Let’s focus on first steps.

1. Start where you are, with what you have. So. what do you have? This is no time to pull out all the industry jargon and “inside baseball” language you use around the conference table. Get right to it with a well-articulated brand promise that you have the proven capacity to deliver. That can be harder than it sounds. At WhiteHOT, we start by helping our clients get crystal clear on this point, because we know it’s the foundation on which all their marketing will be built. Forever.

2. Who would benefit most from what you have to offer? (Hint: The answer is not “everybody.”) Really drill down here. Knowing your target helps you know how and where to reach them. Which saves precious marketing dollars. Once you have some results, analyze and adjust. It’s a big part of the reason WhiteHOT’s clients are successful over the long term, not just today or next week.

3. What is your market reading, listening to, watching? This is no time to guess…unless you’ve got unlimited funds to “explore.” WhiteHOT can help pinpoint the answer to this critical question for you.

4. What “pain point” does your product/service soothe or eliminate for your ideal customer/client? Don’t be tempted to make a list here. WhiteHOT will help you focus in on the main solution for which you want prospects to think of you FIRST.

5. How will you stand out from the rest of the pack who have their own ways to address your market’s pain? Your industry may be crowded, but you can’t afford to be just a face in the crowd. Break through with help from WhiteHOT.

And, finally, Step 6: Once you win their business, how will you maintain their loyalty – encourage repeat purchases, buzz, and referrals? WhiteHOT will help you follow up and follow through, building brand loyalty and brand ambassadors with the customers and clients you worked so hard to gain.

Ready to get started? Your brand can’t wait. Call Phil Clouser today at (609) 429-2971 or email [email protected].

WhiteHOT, Inc. is led by the OTHER Phil – Phil Clouser – a seasoned creative director with over 20 years in sales and marketing. Whether you’re doing a full-blown campaign or a single project, we do it more competitively than the big agencies. That’s the advantage of our streamlined, boutique approach. We are aggressive as well as responsive. We’ll meet with you, analyze your goals and expectations, design your project, and expedite it before the “big guys” assign a team and traffic number. Call Phil today at (609) 429-2972 to get the best value for your money, without the aggravation!