Producing Solutions in the Vast Digital Landscape.
365 Ocean GDN Banners
Advertising Type: Digital Marketing
Client: Mark Built Homes
Mariner’s Pointe GDN Banners
Advertising Type: Digital Marketing
Client: Atkins Companies
Madison Place GDN Banners
Advertising Type: Digital Marketing
Client: Mark Built Homes
325 Ferry Street GDN Banners
Advertising Type: Digital Marketing
Client: Vision Downtown
Ready Set Move Campaign
Advertising Type: Digital Marketing
Client: Lennar New Jersey Division
Summary: This campaign appeared on various BDX platforms as well as realtor.com. We also used this in a programmatic campaign, and included additional retargeting messaging.
221 Bergen
Advertising Type: Digital Marketing
Client: CrownPoint Group
Woods Landing
Advertising Type: Digital Marketing
Client: Fernmoor
Move Now, Save Big Sales Campaign
Advertising Type: Digital Marketing
Client: Lennar Maryland Division
Eblasts
Wine & Dine
Advertising Type: Digital
Client: Lennar Virginia
Summary: This Wine & Dine event brought residents and prospects to Virginia Heritage for a seminar on reverse mortgages and a chance to see the community and resort lifestyle.
The Perfect Pairing
Advertising Type: Eblast
Client: Lennar Virginia
Summary: This special realtor incentive event was held off-site at a popular wine bistro. The event featured raffle tickets and giveaways, and a chance for brokers to set up appointments to tour our Quick Move-In Homes.
Sweet Savings for Valentine’s
Advertising Type: Eblast
Client: Lennar Virginia
Summary: This holiday incentive eblast advertised the sweet savings on Quick Move-In homes for Valentine’s weekend. Prospective buyers could click through to view the homes available throughout the region.
Bon Voyage
Advertising Type: Eblast
Client: Lennar Virginia
Summary: This realtor promotion positioned a Quick Move-In home tour as a Passport to Virginia Heritage. Brokers who got their passports stamped at all six homes could qualify for valuable prizes, including a trip on a cruise line out of Baltimore!
$25K Closing Costs
Advertising Type: Eblast
Client: Lennar Maryland
Summary: We used Back-to-School as the time-sensitive hook for this eblast, and also offered a substantial financial incentive. Prospective buyers could click through to see the Quick Move-In Homes.
Oxford Square Pool Pass
Advertising Type: Eblast
Client: Lennar Maryland
Summary: The opening of the pool provided the perfect reason to reach out to our database and invite prospects to visit Oxford Square.
Winter Getaway
Advertising Type: Eblast
Client: Lennar Maryland
Summary: We enticed prospective buyers to visit Lennar communities during the chilly winter months, in the hopes of winning a warm winter getaway!
$2500 Broker Bonus
Advertising Type: Eblast
Client: Lennar Maryland
Summary: We offered a broker bonus to boost sales in the second quarter. The visual focused on the bonus, but gave a nod to the buyer incentives in Lennar’s Move Now! Save Big Sales Event.
It’s Included!
Advertising Type: Eblast
Client: Lennar Maryland
Summary: Lennar’s Everything’s Included!® (EI) program differentiates it from the competition, so we designed an eblast to showcase it.
Unwrap Your Savings!
Advertising Type: Eblast
Client: Lennar Maryland
Summary: This holiday promotion compared the savings on a new Lennar home to unwrapping a present. Prospects were invited to put a new home on their holiday wish list.
Move Now! Save BIG Sales Event
Advertising Type: Eblast
Client: Lennar Maryland
Summary: The Move Now! Save BIG Sales Event gave a timely reason for prospective buyers to take a look at Lennar’s Quick Move-In Homes.
